BEACH was hired to design toy packaging for an intriguing new construction system called Lux, designed by Mike Acerra.
With a long-standing fascination for polyhedral structures, designing toy packaging for these products was, for us, a perfect fit!
One of the remarkable things about Acerra’s patent pending system construction system is how a seemingly limitless variety of exotic polyhedral shapes can be built from pieces that are essentially square.
Lux was designed to be the ultimate building system for kids, teachers, artisans, do it yourselfers, inventors, scientists, mathematicians, philosophers, and design scientists, and renaissance types. Lux can be used to model and generate new understandings of the diversity of nature including living systems, atomic and molecular structure, wave and particle behavior, and all forms of architecture. It achieves this versatility because its elements are connected via specially designed hermaphroditic snapping hinges that allow for a limited degree of angular freedom (or choice) per connection.
And because the connections are hinges, kinetic movement is another fun feature, built into the product.