Reminds me of Christopher Guest’s hilarious packaging brawl for a 2000 RC Cola campaign.
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Canadian packaging organization, PAC is using the Beatles’ 1967 Sgt. Peppers album as the organizing principle for its upcoming symposium: “A Day in the Life (of a packaged product)”…
The Fab Four’s landmark “Sgt. Pepper’s Lonely Hearts Club Band” album is rechanneled toward packaging with PAC Packaging Consortium’s outside-the-box “A Day in the Life” Symposium taking place September 30 through October 2 in Toronto, Canada.
We asked James D. Downham, president & CEO, PAC Packaging Consortium, what the event is about and what is unique. “It is about A Day In the Life of a packaged product – an imaginary nutritional beverage,” he responds. “Equipped with remotes, our interactive audience will be engaged and answering questions throughout the three days – thus providing real-time discussion topics and an industry survey.
To publicize it, PAC has not only created artwork resembling the Beatles 1967 album cover with 4 recyclable (apparently anthropomorphic) packages, standing-in for the Beatles — (in colors matching the satin Sgt. Peppers costumes) — the symposium’s calender also includes events titled after various songs on the album…
(More about it, after the fold…) [Read more…]