Kellogg’s Variety Pack as peace-maker
We ended our previous post with a 1959 commercial showing how Kellogg’s Variety Pack could satisfy a consumer with differing Jekyll-and-Hyde cereal tastes. A year earlier, in 1958 Leo Burnett (Kellogg’s advertising agency) created this “settles all differences” campaign.
Here, they illustrate the ways in which Kellogg’s Variety Pack “settles all differences” — between people who are actually different people. Although 5 of the 7 people depicted are not technically people. (Including, as they do: bull, dragon, wolf, lion and lamb.)
But the real mystery here is: who did the loose and loopy, watercolor/ink illustrations?