Pepsi Cola Soda / Busch Bavarian Beer
I bought this hybrid beer/soda can on ebay.
The seller wrote:
I got this can years ago from a man that worked at the Falstaff Beer factory in St. Louis MO in the 60s-70s. The can is a misprint can, only known one of its unique design.
The can is made of tin, it has a Busch Bavarian label printed over the top of a Pepsi-Cola label, then it was topped with a Pabst pull tab lid.
The seller noted two overlapping printed labels (Busch and Pepsi), but there is also a third printed brand, which I didn’t immediately notice either.
The light brown and yellow plates turn out to be part of an A & W Root Beer label. I found examples of all three cans (printed as they were intended) on ebay.
At first, this can reminded me of other, more famous printing errors. The Inverted Jenny stamp. The 1955 double die penny. But those are famous accidents and while there are examples of upside-down and double-printed cans, this can was no assembly line accident. Someone made it deliberately.
And I have a theory about that. [Read more…]