Photos of the Kellogg’s “To Go” Twinpot container from MoDiP
A white bowl with two compartments made in Northern Ireland. One containing Kellogg’s Frosties cereal and the other containing a separate pot of UHT milk. The film lid covers both compartments, sealing the contents in place.
The Kellogg’s To Go Twinpot package is not exactly “late breaking news” since it was launched 14 years ago in 2001, but it’s news to me or I would have included it in Friday’s post about Cereal and Milk Combo Packs.
It appears to have remained a viable enough product to have remained on the market longer than “Breakfast Mates,” although it, too, seems to have now been discontinued.
Kellogg’s To Go Twinpots, will be available later this month in Corn Flakes, Crunchy Nut Corn Flakes, Bran Flakes, Special K and Frosties varieties.
Each Twinpot contains individual portions of the cereal, extended-life milk, sugar and a spoon.
Twinpots will cost between 79p and 99p and will be sold in supermarkets, convenience stores, petrol station forecourts, city centre metro stores, takeaway food counters and sandwich bars.
Chris Doyle, Kellogg’s head of marketing for out-of-home consumption, commented: “While Kellogg’s is still the most popular cereal brand in the UK, we have recognised our consumers’ eating habits are changing — people have less time to eat in the home.”
Julia Day, Kellogg’s targets people on the go
The Guardian, 2001
Fun fact: Kellogg’s “To Go” Twinpots were also available in some constabularies as a convenient breakfast for the incarcerated consumer. (In this context, I suppose, “to go” is a misnomer, since prisoners are not really at liberty to go anywhere.)