Another set of wine bottle with labels that you can write on, this time with chalk. (See also: Handwriting on the Wine)
(More about each one, after the fold…)
1. Grantipo’s recent customizable wine label design for Cuatro Almas, cites chalk as a good medium for enabling indecisive consumers to change their minds. Not to change their mind about their purchase, but about what message or pictures to add to the bottle…
We live in a society that’s becoming more and more spontaneous while at the same time indecisive. This idea lead us to create the first bottle that permits the consumer to graphically express their feelings; that allows them to show their affection for their partner by way of illustration or the written word but which can be changed and modified at any time with the swipe of a towel.
The bottle, which is painted in a chalkboard-like material, comes equipped with sticks of chalk so that the consumer may personalize it in any way they please. And if they’re indecisive, erase their message and start over.
2. Alt Group’s 2010 design for “Vigneron Centenary Wine” also employed a chalkboard surface on it’s bottle, although, in this case, the intention was not to create a customizable label, but to create a limited edition of 100 hand-numbered bottles, with an ephemeral notation in chalk.
“Each bottle was dipped in blackboard paint, sealed with wax then hand numbered with chalk in an limited edition of 100.”
3. Rethink’s 2013 design for a self-promotional client gift, employed the bottle-as-chalkboard idea, as well — also producing 100 bottles.
Developed as a self-promotion piece for Rethink to attract new design clients. This concept was inspired by the idea that many of the world’s problems have been solved over a glass of wine. We had 100 bottles sprayed with chalk paint and hung chalk from the neck as an invitation to a collaborative design process between client and agency. The message on the front of the bottle reads “Let’s brainstorm a label”
via: Justin Li