We’ve written before about how trapezoidal cartons can be displayed in alternating right-side-up/upside-down arrangements.
Here are are three toothpaste packages that each do that…
1. One of a series of concepts for Interapothek toothpaste by Eduardo del Fraile. (above)
“Range of toothpaste for a brand aimed at pharmacies. The concept is inspired by the silhouette of the toothpaste as it is squeezed out of the tube.”
2. Veronica Clauss’s proposed packaging for an Orbit brand toothpaste. (above)
“A dual package design for a morning and evening whitening system.”
3. Save Paste is structural concept for toothpaste by Sang Min Yu and Wong Sang Lee. (above)
“SAVE PASTE eliminates the hard-to-squeeze dead space in toothpaste containers, minimizing the amount of toothpaste left behind. The design also combines the cardboard packaging and tube into one unit, reducing waste, distribution costs, and manufacturing costs.”
Among the strategies employed to lighten the proposed product packaging’s distribution cost: a close-packing, right-side-up/upside-down arrangement for shipping (circled below)…
Now if you were to say that the profile of the Save Paste Tetra Pak is triangular, rather than trapezoidal, well, you’d have a point.