“Cans,” a 1989 commercial by Standard, Ogilvy & Mather for Ciba-Geigy’ glue brand Araldite, shows soda cans of Coke & Pepsi being epoxied together with a samba backing track.
…Neither did anybody expect the “cola wars” theme to appear in a Brazilian glue commercial. Yet a gold-winning spot by Standard, Ogilvy & Mather, in Sao Paulo, did it by simply gluing a can of Coke to a can of Pepsi to demonstrate how Araldite Glue can join together even the seemingly impossible!
Interestingly enough, the word “cola” in Portuguese means “glue” as well as a cola drink.
The punch line here is that, by gluing the two competing cans together, they are transformed into the Brazilian percussion instrument known as a ganzá. You know—the musical instrument that George W. Bush plays when he visits Brazil.
(Bush with ganzá, after the fold…)