BEACH

Branding & Package Design

  • Home
  • Work
  • About
  • Contact
  • Box Vox

September 6, 2011

Banks Beer Cigarette Pack Radio

Cigarette-Radio-Collection

One of these Things is Not Like the Others

This collection of cigarette pack radios includes a changling. Although the all of the radios above appears to be flip-top crush-proof cigarette boxes, “Banks” is actually a beer brand. (via: AntiqueRadios.com forums)

Banks-Radio
Banks-3

(Banks Beer bottles, etc., after the fold..)

Founded in 1961, Banks Beer’s logo has generally appeared on a square rigged ship’s sail.

TavernTrove

Vintage ACL bottles from Tavern Trove.

BanksBeerBeach

Self-proclaimed as “The Beer of Barbados” it’s not surprising to find images of the bottle on a sandy beach. (See also: Coke & Pepsi at the beach)

SailLogos

Banks Beer has also used a “B” shaped sail logo, as shown on the T-shirt on the right

“The year 1991 proved a watershed in the Company’s history. It marked the establishment of parent company BHL, the rebranding of the then 30- year-old beer label to include the award-winning “B” sail emblem.”

As for the cigarette pack shaped radio promotion, one can only conclude that it’s part of that unholy alliance of beer & cigarettes that has led to other experiments in brand extension.

3Ashtrays

Randy Ludacer
Beach Packaging Design

« Winston Cigarette Pack Radio
Winnowing Down the Winston Logo »

Comments

  1. Daniel says

    September 7, 2011 at 2:20 am

    I’m old enough that, during my child-hood, “pocket”-sized radios were made with this technology. Thinking back to that era, though I don’t remember radios specifically made to look like cigarette packs, it seems to me that the consumers of such radios would mostly have been boys in their pre- and early teens, essentially playing at being adult. No sinister tobacco-industry plot would have been necessary for most of us to equate adult-hood with cigarettes, a great many of the men around us were smokers, setting bad examples (though my own father walked-away from cigarettes when I was still younger, and I had learned shortly before then that they were ruinous).
    (In any case, I am now going to grieve and feel guilty about all the transistor radios that I ruined by fiddling with them. I cannot even claim that I learned much electronics at the time.)

    Reply
  2. Ben says

    November 8, 2015 at 10:25 pm

    I used to have 1 of each of these radios. Sadly though, now, I only have one working Kent radio.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Categories

Archives

Copyright © 2021 — BEACH. All Rights Reserved.• Powered by Lander μFramework on Genesis.