Box Interiors Lined with Fluorescent Paper
Icelandic artist, Hreinn Friðfinnsson lined these “floor piece” box sculptures with fluorescent paper. I think they’re each entitled “Source,” but I could be wrong about that.
What is it that’s so compelling about these boxes? I think it’s the contrast between the plain brown corrugated cardboard and the unexpectedly vivid interior color. And Friðfinnsson clearly did not use post-consumer shipping boxes. These are crisp new folding cartons that have never been on a UPS truck.
Friðfinnsson, of course, has made plenty of artwork that does not involve boxes. Since packaging is our primary focus, however, we’ll be focusing on his box-interior artworks…
Installation view of green “Source” at “GATHERED FATES” exhibit curated by Ignasi Aballí at Nordenhake, Berlin, 2015
Not all of his box sculptures are floor pieces. He also made some that hang on the wall.
Friðfinnsson generally entitled these sculptures Sanctuary. You may notice that not all of them include a lining of fluorescent paper. The one in the lower left corner appears to be a cardboard carton with an unmodified interior. He also gave some of his boxes non-fluorescent linings. (More about that another time.)
Meanwhile, some of us are still drawn to fluorescent colors like a moth to flame. I’ve written before about about fluorescent Day-Glo brand colors. And (full disclosure) I used a similar fluorescent color motif for a personal project. (Maybe I should I recuse myself?)
Hatch Collection Shipping Box?
Whilst searching searching for “Friðfinnsson” and “fluorescent boxes” on Google, I turned up an image of the shipping box below. Not a sculpture, but an actual shipping box which happens to look quite a bit like one of Friðfinnsson’s floor pieces.
The image originated from the Custom Boxes Now website. After trying unsuccessfully to identify the orange silhouette logo, I contacted Custom Boxes Now to see if they could tell me exactly whose fluorescent box interior this was. They very kindly let me know that it was a box they printed one time about five years ago for Hatch Collection.
I was surprised to find no other (higher res) photos of such a striking box. It must have been something Hatch tried and, for some reason, decided not to continue with.
They also seem to have retired the silhouetted baby head as their main logo, although they do still use a different box, also with a bright (possibly fluorescent?) interior.