From an ad appearing in 1959, an interesting package designed to hold 85 lollipops, some of which are visible through the mouth shaped window of the jack-o-lantern illustration at the top.
Similar to other candy packaging with mouth-shaped windows, that we’ve noted in the past, this view of lollipops through an open mouth can be interpreted a couple different ways.
Does the pumpkin have multi-colored teeth or is it chewing with its mouth open? Your call.
Can’t find any photos of surviving examples of this package, but it appeared in more than one of Brach’s ads. (The inset on right is from CollectingCandy.com)
(See the 1959 ad in its entirety, after the fold…)
This ad from the 1959 October issue of Life Magazine was also specifically cited in E.J. Brach and Sons subsequent annual report:
High in human interest, this Halloween LIFE ad sounded a clear note of quality with the simple buy-line — “This is the house that has the Brach’s . . . somebody ring the doorbell!” Record Halloween sales were rung up, too.