Photos from Badger & Blade
More unexpected Coca-Cola products for “Improbable Coca-Cola Brand Extensions Week” on box vox: Coca-Cola Safety Razor Blades.
Made for Coca-Cola by Gillette, the razor and razor blade above, both bear the Coca-Cola trademark…
Safety razor blades are another early 1900’s product which prominently bore the Coca-Cola trademark. The small red packages with white lettering contained five steel double-edged safety razor blades “for old and new Type Razors.” Gillette, a salesman for the Crown Cork & Seal Company, of Baltimore, Maryland, in the 1890’s, was a personal friend of William Painter’s, the inventor of the crown cap. Painter inspired Gillette to invent the double-edged safety razor blade, although it did not reach the market until 1903… The razor blade for Coca-Cola was produced and marketed in about 1910. It is hard to determine the quality of these razor blades because so few exist today. The occasional advertisements indicate that the razor blades were a relatively small and short venture.
–Cecil Munsey, The illustrated guide to the collectibles of Coca-Cola
Coca-Cola razor blade package shown here (from The Coca-Cola Museum) is a different package from the red one described in the quote. (Couldn’t find you a picture of that one.)