In her post (on The Dieline) about Celestial Seasoning’s rebranding, Yael Miller recently raised a good point about how changes in a product’s packaging can sometimes toy with a loyal consumer’s emotions. Pathetic perhaps, that we humans actually have emotional energy to expend on such things, but true none-the-less.
As a regular consumer of health-food-style peanut butter, the Cream-Nut Peanut Butter label speaks to me on that kind of emotional level. The weird thing is, I’ve only just recently learned about this product, so it’s not like I’m accessing a deep well of childhood memories or anything. But the jar in this photo is my second, so I am now a “repeat customer”.
Judging from the history section of Cream Nut’s web site, their label’s design has changed very little over the years. A hodgepodge of type treatments… the word “Natural” in Brush-Script… metallic gold outlines…. Maybe I should be disdainful, but I find the design strangely comforting. And I really like the colors.
This just in: Cream-Nut’s tin packaging shows that their graphic design has changed at least once between 1910 and now. (See photo after the jump)
Koeze Company has confirmed that this is one of their early packages
Beach Packaging Design