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September 17, 2009

Damnation & Diet Delight

DD

In the 1950s, Diet Delight used an anthro-pack mascot in their advertising. Sort of a counter-intuitive shape for a diet product spokes-model, but I guess this was before the days when tin cans could have waistlines. (See: package as body)

Perhaps she’s meant to represent the “before” concept. Still, she seems to be condemned to her own special brand of hell… her feet stuck to a bathroom scale, perpetually checking her weight for all eternity. (Or all of the 1950s, at any rate.)

Diet-DelightPhotos from Flickr & Ebay. (here, here, here, here & here…)

Randy Ludacer
Beach Packaging Design

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