During breakfast last week, I suddenly noticed that the package design for the Florida’s Natural orange juice carton now includes a prominent picture the carton itself. (And that the smaller carton in the picture also includes a picture of itself…)
Making this yet another Droste effect package for our infinitely recursive collection.
Even the television commercial by Imaginary Forces (which mainly focuses on a self-assembling juice carton materializing in a grower’s gloved hands) highlights the carton’s Droste effect.
Note at the end of this ad, when their trademark “hand off” from grower to consumer takes place, how closely it matches the image printed on the carton they’re holding.
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