In yesterday’s post about the “One Year” installation by George Maciunas, we briefly touched upon his graphic design skills. He often handled graphic design for Fluxus events and paraphernalia, including the label (above left) for Ben Vautier’s “Flux Mystery Food.”
Beginning with the Fluxus Festival in Nice in 1963, Ben Vautier, in his Flux Mystery Food, purchased unlabeled cans of identical size in the grocery store and ate whatever was inside them—whether lychee nuts (as at the first performance) or salmon, canned sausages or sauerkraut; in 1966–67 he launched a variation on this theme, having Maciunas relabel each can as “Flux Mystery Food.”
from Fluxus Experience by Hannah Higgins
The right hand photo shows a 1963 performance by Vautier in which, after eating unlabeled food, he then brushes his teeth — another example of artist conflating toothbrush & paintbrush, etc. (See: Giant Toothpaste Tubes, Art & Dental Hygiene)
(Another photo of Flux Mystery Food packaging, after the fold…)
Ben Vautier, Flux Mystery Food. Two Fluxus packagings and an original unlabeled can from the Fluxus Festival in Nice in 1963; a Vautier label from 1963; and a plaque made by the artist in 1984. Photograph by Brad Iverson. Courtesy of the Gilbert and Lila Silverman Fluxus Collective, detroit. ©2008 Artists Rights Society (ARS), New York/ADAGP, Paris.
Photo above via: Cecilia Novero, Antidiets of the Avant-Garde: From Futurist Cooking to Eat Art
Beach Packaging Design