Each of her packages appears to have been rendered with a singular splat onto the page. While “linear skeins of paint dripped and thrown” may ultimately lead back to Jackson Pollock and abstract expressionism—in this context, with this subject matter, it looks as if the contents in each container could not be contained. Not that this failure of containers to actually contain is necessarily a bad thing. Here, as with the spatters & drips on packaging mentioned yesterday, the messiness of the package seems to signal succulent contents.
Also cool that she chose to feature the Royal Baking Powder can—the clearest and most direct example of a Droste effect package that I know of.
(Another photo from Georgina Luck’s blog, after the fold…)
Beach Packaging Design