Discovered this seasonal, regional cookie item on a visit to South Jersey. Apparently it is a fall tradition around Philadelphia and the greater Delaware Valley area. (See related blog post.)
I admire how different this box is from other items in the same product category—(an Oreo package, for example)—no 3D edible typography here. Just plain old type being flat. Old-fashioned design, but a bracing use of only 2 colors. I’ve always been a sucker for fluorescent orange.
We speculate that this obscure delicacy survives because of regional and seasonal recipes. (Much like Nilla Wafers, and Graham Crackers.) There is a recipe for a pie crust on the side which I am curious to sample.