The packages above are from Katya Mezhibovskaya’s 2008 SVA Thesis Project: “Access/Excess.”
“We go to the supermarket in order to acquire materials necessary for our physical survival. My goal is to remind people of the necessity of their intellectual survival as well. In essence, Access Excess is an attempt to re-brand knowledge in an effort to welcome back, unearth, or spark the curiosity and thirst for meaningful information.”
–Katya Mezhibovskaya
Although I like to wax philosophical about packaging, I never actually took a philosophy class.
Some of Mezhibovskaya’s “re-packaged” ideas are very apropos of our recent Ballantine Ale Cans stories and I totally get. (Modernism/Flatness, Jasper Johns, Readymade/Found Objects…)
Certain other packages, however, I am not well-read enough to fully appreciate… I don’t know Roland Barthes from a die-cut hole in the ground. (but maybe it’s high time I opened a can of “Semiotician.”)
Katya Mezhibovskaya is currently a book jacket designer for Vintage Books / Random House. Her web site appears to be in progress and under construction, but some of her work is also online at Book Cover Archive.
(Photos of her installation, after the fold…)
Mezhibovskaya’s “Access/Excess” installation at the Chashama ABC Gallery in 2008 (Photos from Chashama, Inc’s Flickr Photostream)
Randy Ludacer
Beach Packaging Design
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