I’ve written a couple times about packages with lenticular labels. A potentially great solution to a common package design problem: “How to demonstrate a difficult-to-explain product transformation without resorting to a sequential series of images?”
And the thing is, without a video of the lenticular package in motion, a sequential series of images is exactly what I usually wind up showing you. (See: the lenticular Changing Lanes wine labels.)
That’s why I insisted on leaving our new (Progressive) salad spinner gift in its box until I had a chance to film it.