A series of sculptures by Leo Fitzmaurice demonstrate what remains of packaging design when the text is removed.
(Much more, after the fold…)
Some of Fitzmaurice’s packaging sculpture draw an analogy between package design and architecture:
Commercial packaging is the starting point for Leo Fitzmaurice’s work. Cutting away all logos and text from packets, bags and boxes, he removes visual ‘noise’ so that we consider what the products once signified and how they have changed.
The packages appear like fabulous modernist buildings, and placed together they form a miniature cityscape. For this installation, Fitzmaurice also scavenges the discarded cardboard texts and makes a shantytown on the periphery of the city.