BEACH

Branding & Package Design

  • Home
  • Work
  • About
  • Contact
  • Box Vox

November 13, 2013

Leo Fitzmaurice’s Detexted Packaging

LeoFitzmauricePackagingSculpture

A series of sculptures by Leo Fitzmaurice demonstrate what remains of packaging design when the text is removed.

DetextedPackages

(Much more, after the fold…)

Misconstruct-2005
Misconstruct, 2005 detexted packaging

LeoFitzmauriceDetexted

DetextedKelloggsCornflakes

Cadbury-fingers
Interclone, Cadbury Fingers, reworked Cadbury packaging, 2013

PackagingArchitecture

Some of Fitzmaurice’s packaging sculpture draw an analogy between package design and architecture:

Commercial packaging is the starting point for Leo Fitzmaurice’s work. Cutting away all logos and text from packets, bags and boxes, he removes visual ‘noise’ so that we consider what the products once signified and how they have changed.

The packages appear like fabulous modernist buildings, and placed together they form a miniature cityscape. For this installation, Fitzmaurice also scavenges the discarded cardboard texts and makes a shantytown on the periphery of the city.

SometimesTheThingsYouTouchComeTrue
Sometimes The Things You Touch Come True, 2007

LeoFitzmaurice-Fohn

YellowGreenRed
Misarray, 2009, Detexted packaging

(See also: Fitzmaurice’s Fader / You’re beautiful I think and Debranding in Name Only)

« Too Many “Droste Effect” Spray Dusters
Droste Effect Packaging: Emballage de Fromages »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Categories

Archives

Copyright © 2022 — BEACH. All Rights Reserved.• Powered by Lander μFramework on Genesis.