A series of sculptures by Leo Fitzmaurice demonstrate what remains of packaging design when the text is removed.
(Much more, after the fold…)
Misconstruct, 2005 detexted packaging
Interclone, Cadbury Fingers, reworked Cadbury packaging, 2013
Some of Fitzmaurice’s packaging sculpture draw an analogy between package design and architecture:
Commercial packaging is the starting point for Leo Fitzmaurice’s work. Cutting away all logos and text from packets, bags and boxes, he removes visual ‘noise’ so that we consider what the products once signified and how they have changed.
The packages appear like fabulous modernist buildings, and placed together they form a miniature cityscape. For this installation, Fitzmaurice also scavenges the discarded cardboard texts and makes a shantytown on the periphery of the city.
Sometimes The Things You Touch Come True, 2007
Misarray, 2009, Detexted packaging
(See also: Fitzmaurice’s Fader / You’re beautiful I think and Debranding in Name Only)
Leave a Reply