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February 25, 2010

Long Egg Packaging

LongeggPacks

Not many photos of “long egg” packaging to be found online. Probably because it’s more of a “food service” item than a consumer product. (At least, here, in the U.S.)

Long eggs seem to fall into that category of foodstuffs that are strenuously re-engineered in order to solve fairly trivial problems. Watermelons that roll around and won’t stack efficiently… Hard-boiled eggs that yield inconsistent amounts of yolk when sliced.

Thinking that “the egg” is a symbol of perfect packaging, is maybe just a failure of imagination. Like the fried-egg bottle, the “long egg” makes us a little less certain about what “egg-shaped” even means.

One graphic design note about the 10-pack cartons (in the top photo with the long egg slicer): I like the way they’ve organized the product illustrations on the box to be almost a diagram of the contents, arranged inside. Also, I like the cubist perspective of the round cross sections showing in the side views.

(A long-egg-related patent, and a long egg worker, after the fold…)


67-Patent

An early elongated-egg patent, filed in 1967

According to Sanovo Technology Group’s website history, the real business of long eggs did not take off until 1974 with their “SANOVO 6-32.”

The SANOVO 6-32 became known as the long egg machine. The machine, which produced egg pieces that were app. 20 cm long with a regular centre of yolk surrounded by egg white of an even thickness, was a sensation at its first exhibition in London in 1974. The concept behind the long egg was simple, but the development of the machine required considerable time and resources.

Sanovo Technology Group

Longegg-worker
Photo of a long egg worker, above, from: Museum of Eggs; (another long-egg worker can be read about on DANÆG’s website)

6/10/14 Update:
See our more recent post about Danaeg’s (award-winning) “10 Danish Longegg” carton

« The Spiegelei Eierlikör fried egg bottle
Egg-Deformer Cartons »

Comments

  1. claudio cuzzola says

    July 16, 2010 at 1:48 pm

    ref. LONG EGG
    Good morning. I’m writing from Argentina. I would be interested to know if you sell the machines to achieve Long Egg . In our company we are interested in incorporating new products and we would like to know about this product. We in Argentina have a Farm Wholesale.
    atte.
    Claudio Cuzzola
    Argentina – Buenos Aires.

    Reply
    • Paul Clemens says

      August 24, 2016 at 5:20 am

      hello claudio cuzzola
      Im Paul Clemens from India,
      Im also looking for the same machine Sanovo 6-32 which is in denmark,
      i heard that its been stopped manufacturing the machine 25yrs ago
      i wish to have the machine too

      Reply
    • Prince Azul says

      February 22, 2018 at 11:41 am

      No

      Reply
  2. Ric says

    December 30, 2016 at 9:01 am

    Hello my name is Catch from Australia I am also desperately looking for the long egg maker machine as a present for my rap superstar friends in the U.K. Enlish and Dr Syntax who are infatuated with them and frequently rap entire tunes about the long lost long eggs. This would honestly make the best Christmas present ever. Please reopen production of your sonovo 6-32

    Reply
  3. Ravi kumar singh says

    April 28, 2018 at 11:21 am

    I’m composing from India. I would be intrigued to know whether you pitch the machines to accomplish Long Egg . In our organization we are occupied with consolidating new items and we might want to think about this product…..

    Reply
  4. the curisus man says

    August 12, 2018 at 12:15 am

    but why

    Reply
  5. Teresita Vélez says

    January 2, 2022 at 1:24 pm

    Sirs
    https://www.danaeg.dk
    My company is interested in learning about the Long Egg Maker. we want to set up production in Colombia.

    Reply

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