MasterCard Cola

Unusual mash-up of brands: MasterCard logo on a Coca-Cola bottle.

With “A Priceless Partnership” in white lettering around the neck, this dual-branded bottle of cola was given out in 2003 at the European Tennis MasterCard Open in Frankfurt and at the CeBit computer electronics show in Hannover.

The bottles from the European Tennis Open were contained in a tube and included a numbered “zertifikat” signed by Arne Pache, Senior Business Leader at MasterCard Worldwide.

Apparently, a “limited edition” of 2000, and—(as if to prove that packaging is now as collectible as fine art editions)—evidence of these credit card cola bottles being bought and sold can be found on eBay and Worthpoint.

(More photos, after the fold…)

It’s worth noting, of course that there was still a Coca-Cola logo on the other side of the bottle. And naturally, the “priceless partnership” also works the other way round: a Coke credit card to go with your MasterCard cola…

See also: Soup & Cigarettes and Peter Cuba’s New Art