Saturday morning we went to Fairway in Red Hook for some groceries. This Pocky “Men’s Bitter Chocolate” caught my eye. I like the colors and their graphic use of the product photo (wrapping around to the side). A little bit reminiscent of candy cigarettes—(shape of the product, construction of the box)— But why is it “Men’s Bitter Chocolate?” I wondered, was there also a Woman’s chocolate? With that idea in mind I found myself buying 2 other Pocky products, just in case it turned out that the red package or the pink Strawberry Pocky package might turn out to be the feminine product—so that at least I would have a matching set!
I was not fully attuned to the Pocky phenomenon, but my 15 year old son was clearly unimpressed with my purchases. (He regards Pocky as a bad-tasting affectation of classmates who should, by now, have outgrown their misguided enthusiasm for all things anime/manga.)
(more photos after the jump)
Made by the Japanese company, Ezaki Glico, my best guess now is that it’s not “men’s-as-opposed-to-women’s,” but “men’s-as-in-adult!” A product intended, perhaps, to appeal to the more discerning pallet of an adult manga fan. My blood sugar’s too high right now to try some, but I’ll let you know…