These Nabisco boxes caught my eye at the supermarket for a few reasons…
a. They seem to be trompe l’oeil renditions of wrapped tray packaging—as if we were seeing the inner packs through a layer of Cellophane.
b. As such, they also suggest orthographic packaging, where the contents of a box are projected onto the side panels. I don’t really know how these packets are arranged within, but it appears they are not accurately projected on all sides.
c. Since the package design relies on illustrations of the inner packs to communicate its contents, there is an odd repetition of information when the carton contains only one type of packet. This repetition strikes me as almost Warholian. One box looks like a stack of three. Each box, a microcosm of a stacked supermarket display. The effect is more conventional (less repetitive) when the box contains a variety.
(A few more examples, after the fold…)
Beach Packaging Design