It’s as if Goldilocks were a package designer, hunting for that “just right” packaging concept.
We’ve looked into other open-mouth windows in food packaging… Today we have three examples, each featuring the gaping jaws of a bear.
(Each of our three bears is identified, after the fold…)
1. Lucy Kahn’s “Beehive Honey Squares” cereal:
“The packaging seeks to stand out from the visual cacophony of the competition, a blatant contrast to the standard cereal box approach.”
2. Daphny Teh’s “Cocoa Bear” cookies…
Her “Cocoa Bear” package design with the illustrated bear’s face appears perilously close to P&W’s award-winning, 2010 “Fresh & Easy” kids cereal boxes, but her POP display, with its die cut teeth and rectangular jaw, is not too scary and not too cute. (i.e.: just right)
3. Chris DeLorenzo’s 2008 concept packaging for “Beariez” granola:
“It fits in your hand and is shaped like a bear, the granola comes out of the mouth flap at the top. It’s all done with one piece of paper for each bear package and a transparent window for the mouth. It is sealed behind the front teeth with a small amount of glue attached to the window. To open you would just pull up on the head and pour into your hand, the glue is sticky enough to seal back together, but like any snack pack these are mostly consumed in one sitting.”