We’ve been hearing on the news about all of the failed products to which Trump has licensed his name. “Trump Vodka” was one of these products. It was Milton Glaser who, in 2006, designed its bottle.
Earlier this month, Mark Wilson spoke with with him about the bottle he designed for the presumptive Republican nominee, Donald Trump.
Although Trump reportedly does not always pay his bills, Glaser did not have this problem. He says that Trump paid him in full and was easy to work with. None-the-less, it’s clear from his unsparing comments that he does not hold Donald J. Trump in high regard.
Glaser tells Wilson that he designed the golden Trump Vodka bottle to be “… appealing to the lowest level of human activity. Envy and status.”
Milton Glaser on: Donald Trump
It’s pretty unusual for a designer to bad-mouth a former client, especially one who Glaser says paid his bill.
It’s not the first time Glaser has been so frank about The Donald. He was similarly candid in a 2012 interview in NY Magazine…
What do you think of Donald Trump?
Well I’ve met him — I’ve even done a vodka bottle for him as a matter of fact. I don’t know how to think about him. He’s an example of the power of the ego. How can anyone be so totally egocentric to not understand that there are others in the universe. It also shows the power of that position: When you don’t think there are others, everything is attainable for you. I just find that the combination of incredible ambition and a lack of modesty can be a terrifying prospect. And if you’re in a roomful of people like that, you realize that that’s why the world is the way it is.
And the other thing is: I can’t figure out his hair. From the point of view of someone who is into art and form-making, I can’t figure out the structure of it: where it’s coming and where it’s going. And then I also wonder, what does he think this object on his head achieves? It’s just a great mystery.
Milton Glaser’s Hands Have Literally Never Touched a Keyboard
Vanita Salisbury, New York Magazine, April 20, 2012
Despite the top shelf design of the Trump Vodka bottle, the product was a failure.
Trump & the Trump Vodka bottle design
Trump did get involved in the bottle’s design, meeting with Milton Glaser, best known for creating the “I ♥ NY” logo. “I knew he was a wheeler-dealer,” says Glaser, now 86. “He came to the office, he sat down, we talked a little bit about what he wanted.”
The bottle Glaser crafted resembled a skyscraper, with four sides and the neck as a spire, although it also resembles a broad-shouldered athlete, wider at the top than at the base. Two sides were transparent, two were golden, and there were capital T-shaped logos on all four.
On the Rocks: The Story of Trump Vodka, Bloomberg Politics
April 20, 2016
The Donald had a vodka. Trump vodka (labeled super premium, naturally) was introduced in 2006 to much fanfare. Under the slogan “Success Distilled,” the liquor was touted as the “epitome of vodka” that would “demand the same respect and inspire the same awe as the international legacy and brand of Donald Trump himself.”
At the time, Trump predicted the T&T (Trump and Tonic) would become the most requested drink in America, surpassed only by the Trump Martini. On Larry King Live, he said he got into the vodka business to outdo his friends at Grey Goose. Six years later, Grey Goose is still on top shelves throughout the country. As for Trump vodka? Yeah, we’d never heard of it either. The New York City blog Gothamist reports the vodka has stopped production “because the company failed to meet the threshold requirements.”
Two weeks ago, Trump’s company filed an injunction to prevent an Israeli company from selling Trump vodka without his consent or authorization. Meaning the Donald stopped the only people in world who wanted to drink his vodka from doing so.
Trumped, Kayla Webley, Time Magazine, April 29, 2011
Passover Trump Vodka scam
Trump settled with the Israeli company and Trump Vodka continued to be sold in Israel. Then this year, Trump Vodka bottles were found to be wearing fraudulent “Kosher for Passover” labels.
Hundreds of bottles of Trump Vodka were seized by Israeli police for bearing phony “Kosher for Passover” labels in advance of the upcoming holiday, a police spokesperson said on Wednesday.
Police raided the storage room of “a known alcohol distributor in downtown Haifa” and found hundreds of Trump Vodka bottles with forged Passover-friendly stickers on them, the spokesperson said. Three people were detained for questioning on suspicion of having pasted the phony labels on the drink.
Wednesday’s raid and arrests were made following a report by the Israeli daily The Jerusalem Post exposing the Passover Trump Vodka scam.Breaking Israel News, April 21, 2016
The next post will be the one about “photogram packaging” that we promised in the previous post. Honest.