New Zealand agency, Shine has recently made a big splash by cutting recording grooves into the surface of a beer bottle. Playable by means of a custom-built, Edison style phonograph, they’re calling their bottle “The world’s first playable beer.”
It would be more correct, however, if they called it “The world’s first playable beer bottle” because Flo Kaufmann was making Edison-style cylindrical recordings on the surface of beer cans in 2007. So the “world’s first playable beer” appears to have actually come in a can.
(Video and more about these two package-related projects, after the fold…)
1. Flo Kaufmann’s Rolling Beer:
“Among the performances Kaufmann developed that incorporated cutting lathes was Rolling Beer. During the concert, Kaufmann uses empty beer cans as a medium to engrave recordings of the ambient room sounds. The noises made by the audience chatting and drinking is preserved on their discarded cans with a cutting stylus made from a hand sharpened steel nail, and a hand-cranked cutter.”
Electric engineer and music creator Flo Kaufmann is one of the most original performers of experimental music in Switzerland. He does not drink beer, but he just loves the cans. And so he got the idea to cut recordings into the aluminum surface of those cans…
2. The Beck’s Edison Bottle:
“…the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original phonograph.˘