Related to the idea of inside-out packaging, are those packages which are designed to be plain on the outside, but are unexpectedly colorful on the inside.
This incense packaging, designed by Made Thought, is an unusually restrained example. The plain white boxes with gold type have bright colors printed on the inside panels of each sliding outer sleeve. The colorful areas are mostly hidden except when the inner cartons are slid out, and even then, it’s only a small portion of the color inside that’s ever visible.
Is that a waste of materials? Or is there something philosophically compelling about a package designed with its most attention-getting area hidden from view?
(Another, similar example, after the fold…)
Nokia packaging by Madomat
See also: Subtle Surprise Package