Coming after my previous post about using cans for target practice, you might think I have some axe to grind about packaging abuse. (First Dr. Pepper, and now Pepsi!) All I can say is that—like Lester Freamon in the last and final season of The Wire—“I’m just following the thread.”
In researching “plinking” I learned about “plasma pinching.” How does a can of Pepsi come to be plasma pinched, you ask? Well, I’d tell you, but we really don’t have enough room here for the full technical explanation…
Suffice to say, that certain creative and scientifically-capable people have re-imagined the soda can with a cinched waistline and designed a special apparatus to make it happen.
Like something Nikola Tesla might have come up with—if he had been a packaging designer.
Beach Packaging Design