Probably not a bona fide trend, but the idea of using embossed branding as a more “eco-friendly” alternative to printing with inks, is an idea that has lately been gaining some traction.
While it’s doubtful the the FDA would ever really accept embossed warnings or nutritional info as sufficiently legible for consumer packaging, the low-key branding of these monochromatic concept packages for Coke, holds a certain appeal for those who favor a quieter, more subtle type of branding.
… can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved.
Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
from Ryan Harc’s Behance site
UK-based Mind Design makes a similar claim about their molded pulp box for Lacoste:
“The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead.”
Sometimes form trumps color. Texture can seem more authentic than faux 3D graphics with highlights and drop shadows. Like packaging that might have been created on the gray planet of Ixchel (from Madeleine L’Engle’s 1962 young adult sci-fi novel, A Wrinkle in Time) these colorless packs carry certain virtuous connotations, quite apart from their specific ecological claims.
In L’Engle’s book, the blind inhabitants of Ixchel serve food that looks “gray and dull but tastes wonderfully delicious.” With this type of packaging we make a similarly surprising assumption: that good things come in plain, colorless packages.
Beach Packaging Design