Photo from RuSt’s Flickr Photostream
“Slaves to Chocolate?” By Lauren Comiteau, Time Magazine, Friday, May. 25, 2007
Van de Keuken brought attention to this issue by personally consuming 19 chocolate bars and then trying (and failing) to get himself prosecuted in Dutch court for “knowingly buying a product made with slave labor”—and made a documentary film about it called “Tony and the Chocolate Factory.” (See the trailer is below:)
(Something else about Tony’s Chocolonely, after the fold…)
Confronting the issue of slavery so directly—(“slave-free” is certainly a stronger phrase than “fair trade”)—this company is in a funny position about what tone to take with their marketing efforts. Can you tackle a serious human-rights issue and be zany & fun at the same time?
This being, box vox, I sort of have to mention that they use an anthropomorphic candy bar package to promote their product, but it does seem like a trivial thing to even bring it up after the footage about child slave labor…
Beach Packaging Design