Several years ago I got an email from inventor Stephen M. Key, promoting his Spinformation® rotating spin labels. I liked the idea immediately, but it’s taken me this long to get around to sharing it on box vox. (Sorry.)
We’ve covered other forms of interactive packaging. One thing that I particularly like about the Spin Labels approach, is that it’s relatively low tech (and therefore: low cost).
The patented “spin” label is actually two labels, a top label and a bottom label. As the consumer spins the top label, information on the bottom label is revealed through a window, thus increasing labeling space on a package by approximately 75%.
There seem to be two somewhat divergent benefits to this type of labeling. One is purely informational — a way of providing more in-depth product information on a limited surface area. The interactive dosing chart on the bottle label to the right is an example.
The other feature is more of kinetic visual effect. Using the “picket fence” barrier grid illusion, type and images and be animated to provide movement when the label is rotated. The video below shows that in effect in action.