We did a round-up of helical bottles in 2010, but recently I’ve been noticing more examples.
The Welde-Biere bottle (on the right) strikes me as a radically different form from the subtle spiral of a vintage Pepsi bottle. This bottle is designed more like a ram’s horn. It’s not just the larger gauge of the shape twisting around. Earlier Squirt soda bottles were based on a similarly large spiral ridge. I think it’s partly because it’s the neck and not the body that’s twisting. A helix wrapping around a cylinder establishes more of a regular repeating pattern. A spiraling tapered neck, however, gives Welde’s bottles a wonky, less uniform look.
It was a look they fought hard to have trademarked when their initial application was refused. And even when trademarked, their bottle was so specific a shape that they were unable to prevent Kofola “Snipp” from using a shorter bottle with a less pronounced spiraling neck. (on left)
In the Judgement of the Court:
“…the mere fact that the two bottles have a helically formed neck does not lead to the conclusion that there is a likelihood of confusion…”
The earlier Squirt bottle, shown below, had a spiral body, but a plain, conical-shaped neck. The Welde bottles, with their plain, cylindrical bodies and spiral necks, reverse this.
In another recent spiral necked bottle, the helix is actually an internal feature. O-I’s “Vortex” bottle for Miller Lite uses embossed internal ridges to encourage a novel, twisting pour.
(Some Vortex bottle videos, after the fold…)
Leave a Reply