Square root packaging design:
Harun Alikadić used the “orthographic projection” approach in his 2012 packaging design for this bottled beer shipping carton for Birra Complicata. Which is to say that the bottles contained in the box are orthographically projected onto all six of panels of the box.
Birrificio Matildico‘s first product was named Complicata (complicated, in italian). I was asked to define an identity, find a right payoff and adapt it with an existing logo (by Caspar). As the beer itself was not “complicated” but rather a classic Real Ale, the payoff came naturally: Semplicemente Birra (simply beer).
I created all product brand elements adapting them to the term “simple”: bottle labels have a simple beer label shape, packaging is illustrated with contained beer bottles, flyer is bottle shaped, and so on.
Alikadić mentions boxes in two sizes: “nine 75cl bottles and sixteen 50cl bottles.” Since 9 and 16 are both “square numbers” his packaging design functions almost like some Montessori School device for teaching square roots.
Although it would have been completely practical to use the same orthographically-projecting design for boxes containing non-square-root quantities (12, 24, etc.), they seem to have deliberately avoided it. As if to prove the point, there was one other box size in this design that I found online, which is a box for 4 bottles.
(Some photos of the boxes in use, after the fold…)
Photos above are from Birrificio Matildico’s Facebook page
(Of course, the more difficult packaging design challenge would be in designing an efficient box for a large prime number of bottles!)