Surprisingly colorful inner packs contained in a somber outer package: Milagros Maria Bouroncle Rodriguez’s T project.
Kind of the opposite of the idea that we were discussing yesterday. Rather than revealing its contents with a faux transparent effect —(like the 1956 Trix cereal box)—Rodriguez’s package completely conceals the color and texture inside. And not just conceals. Such a muted exterior is surely a form of misdirection for the magic trick that she pulls off when you open the pack.
The package is simply called T and takes us to a full contrast opening experience. If the box is extremely simple at the base, it opens with an explosion of color where each little teabag is a fine piece of paper folding art. This refinement is carried to the extreme and pure pleasure of the object where lies the physical evidence that beauty makes us happy. Bravo!
–Sylvain Allard, Packaging | UQAM
I think this idea of an inner/outer contrast in package design would be a very good one to explore further in a future post. Unexpected and surprising contrasts seem so fundamental to the opening of packages.
Any package that conceals its contents is potentially a surprise package. To the degree that our expectation stands in contrast to what’s actually inside, we are surprised.
The proverb, “Good things come in small packages” is meant to be a paradox, contrasting your low expectations (of small packages) with the surprisingly good things concealed inside.
Some packages contain extreme surprises, like the SS Adams jumping snake gag, contained in a “mixed nuts” can. Other packages, like Milagros Maria Bouroncle Rodriguez’s T package, contain more subtle surprises of color and texture, not even hinted at by the graphics on the outside.
(More photos at Packaging | UQAM)