Top: Art director, Tim Lahan’s Trademark™ studio; 2nd row left: Trademark Coffee’s trademark; on right: symbol for Trademark Music in the UK; 3rd row: logo for Trademark Design in Australia; logo for Mark Wellard’s Trademark Music in Australia (his myspace page says, “I am trademark”); 4th row left: trademark for Trademark Records in UK; on right: Trademark for Trademark Design in UK; below: logo for Trademark Drink and Eat restaurant (“When you come up with a better way to eat and drink you really make a name for yourself.”); 5th row left: logo for Trademark Steel; bottom: trademark for Trademark Brand snacks
The last of our self-referential branding topics: “trademark” as a trademark.
Some are self-proclaimed as “Trademark” with a ™ and others are officially registered as “Trademark” with an ®. (See also: Likelihood of Confusion)
While the word “trademark” might, in certain contexts, mean unique and distinctive — as in, say, “her trademark leopard skin pillbox hat”— “Trademark” is a general term. As a brand name, it’s funny and self-referential in a “brand-X” sort of way, but not distinctive or specific in the way that a brand name generally ought to be.
™ with a ™ with a ™… ® with an ® with an ® …
Even though I enjoy infinite regression as much as the next guy, it strikes me that now is not the time to be coy with ones brand name. Try searching online for phrases like “Trademark’s logo” or “the Trademark Company” and you will not easily find any of the specific companies named “Trademark” above. You will be lost in the weeds of “trademarks” and “logos” in general.
(Two more examples, after the fold…) [Read more…]