Randy Ludacer graduated in 1977 from The Rhode Island School of Design. As a freelancer he worked for a variety of ad agencies, design studios and publishers such as Kass Uehling, Weiss-Watson, Emerson Wajdowicz Studios, and McGraw-Hill, and was formerly an Art Director for Christie's auction house. In 1990 he and Debby Davis teamed up and co-founded Beach Street Design—(now named Beach Packaging Design). Over time Beach Packaging has grown from a tiny, shoe-string operation to a slightly larger shoe-string operation. Randy has worked with manufacturing clients in a variety of product categories. (hair care, home decor & accessories, toys & novelties, gaming accessories, and small kitchen appliances)
Randy’s blog is box vox—Packaging as Content. He also writes songs and likes to pretend that he still plays in a band. His “Songs About Packaging” CD can be purchased: here.
A store shelf is my gallery I am a designer specializing in retail packaging for 20+ years. I love my work. I enjoy creating a need for a product through new design ideas, photography and words. Although I understand that packaging is only one factor in why a product sells, I get a lot of personal satisfaction seeing my work in a shopper’s cart.
After graduating from Hartford Art School with a BFA in photography, I worked as a designer for Gross Townsend Frank, Cline Davis, Mann and William Douglas McAdams, all pharmaceutical ad agencies. My retail packaging experience began at Macy’s Corporate Graphics Department. In 1990, together with Randy Ludacer, we founded Beach Street Design. As our packaging work grew, we decided to re-name ourselves Beach Packaging Design.