At top, an illustration from a Grape Nuts ad showing the benevolent ministrations of an anthropomorphic Grape Nuts box for a sickly man. (Note: the flasks by the bed. Medicine?) (via)
The newspaper item on left is from the NY Times, February 28, 1904. I’m guessing that, at that time, there were no editorial rules in place requiring “Advertisement” to appear above. The same “story” appeared in a number of periodicals around the same time.
The ad on the right shows Post’s “The Road to Wellville" pamphlet or “keen, little book,” which T.J. Boyle entitled his book after—about Kellogg’s “Battle Creek Sanitarium.” (Note: C.W. Post spent time in Kellogg’s Sanitarium)
This Little Book FREE.
A Keen, Snappy Little Book
To be Found in Packages.
A copy is placed in every third pkg. of
Grape-Nuts
One of the best known surgeons in America voluntarily wrote a 2-page letter favorably analyzing the healthful suggestions in “The Road to Wellville.”
Some profound facts appear that are new to most persons.
Get a pkg. and study the little book. It wins its own way, and adds to your stock of knowledge.
“There's a Reason”
More Grape=Nuts anthro-pack ads (via)
(One more Grape Nuts anthro-pack, after the fold…)
Homestar Runner’s “Grape Nuts Robot”
Randy Ludacer
Beach Packaging Design
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