Having this week become a clearing house for egg-shaped packaging, I should also mention this surprising example: the Spiegelei Eierlikör fried egg bottle.
Behn’s Spiegelei Eierlikör seems to be a bottled “hard” egg-nog. (Also known as “hard nog” or “egg liquor.”)
Goofy though this novelty package may be, in one respect it’s quite understated. Where is the branding? Where is the product name and the logo? It turns out, the bottle’s lack of typography is actually a feature and selling point. Spiegelei Eierlikör’s tag-line? “The eggnog without the words.”
Far-fetched as it may sound, Behn’s appears to be taking the tasteful, no-logo, decorator package approach. As if to say: our customers don’t require crass advertising. If you are a member of Spiegelei Eierlikör’s exclusive clientele, you see the iconic fried-egg bottle and you just know.
(More fried egg bottle photos, after the fold…)
A photo of Spiegelei Eierlikör for sale in context from here
Beach Packaging Design