This post is not part of “self-referential branding week.” That ended yesterday.
“I’ve done artworks about No Name products in the past, and this one will be my last. Out with a bang though, the products are lined up with a spot light and drapery. Glorify that Super Store shelf.”
Just as Magritte’s painting of a pipe above the words, “Ceci n’est pas une pipe” seemed at first to be mislabeled (until you considered that it was only a painted image of a pipe)— and just as the oxymoronic brands we covered last week seemed like contradictions at first glance, but actually made total sense—likewise, the title of Bulman’s painting (and the brand name, “No Name”) are negative statements (“This is not a pipe.” … “This painting has No Name.”) that seem false, but turn out not to be. At least not completely.
Mislabeled, but kinda true.