1960s “Get a Box” campaign by Doyle Dane Bernbach compared the Volkswagen bus to a corrugated carton (in poster above) and to a shoebox (in the TV commercial below).
(Print ad follows, after the jump…)
Doyle Dane Bernbach, Inc., 1963; Designer: Helmut Krone; Photographer: Wingate Paine
(See: also Vehicular Packaging)
Randy Ludacer
Beach Packaging Design
Leave a Reply