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December 20, 2010

Volkswagen Box

VW-box-ad

1960s “Get a Box” campaign by Doyle Dane Bernbach compared the Volkswagen bus to a corrugated carton (in poster above) and to a shoebox (in the TV commercial below).

(Print ad follows, after the jump…)


PrintAd Doyle Dane Bernbach, Inc., 1963; Designer: Helmut Krone; Photographer: Wingate Paine

(See: also Vehicular Packaging)

Randy Ludacer
Beach Packaging Design

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