Online retail branding and package design for a new mens clothing brand
Yves Coutours™
A new online mens clothing brand hired us to design their logo and a line of matching boxes.
We used a light stenciled font for the logo (to imply stitches since these were custom-tailored clothes) along with a well-dressed silhouetted gentleman.
For their boxes we proposed a series of rigid-set-up “shoulder” boxes with a contrasting color interior also visible in the shoulder gap.
(See also: Patented Heart-Shaped Boxes)