Dohm Serious Sleep carton design

Our carton design used product photos on top and front panels to create an “orthographic projection” effect, as if one could the actual product through the box.

We retained the same fonts and many of the existing elements of their branding, but improved on the brushed metal effect, and gave more prominence to an explanation of the product and its key benefits.

We also proposed devoting some space on the box to Marpac’s fascinating company history and to their founder’s 1962 patent and his earliest prototype:

It all began in 1962 with a metal dog dish, a case of insomnia, and a man who really loved to tinker.

Marpac