Kids Packaging Design for Lux Blox™
We had designed the original boxes for Lux Blox™ back in 2015. Those boxes had a black, concentric grid background, which served as an effective category disruptor at the time of their launch. (And helped establish the brand’s appeal with older kids.) Another, more obscure explanation of those backgrounds was that the client shared our appreciation of Frank Stella’s “Black Series.” Which those backgrounds certainly did resemble.
Lux Blox™ “White Album”
We’d also established early on that photographs that were to be silhouetted against a color background look better (more convincing) when they are actually photographed against that same color. Knowing that there would be times when a white background might be preferable for product photos, Lux Blox made two batches of product photos. A “black album” and a “white album.”
For the two boxes that Target ordered, they requested the “white album.”