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Lux™ construction toy packaging

All3-3DBox-building-set-package design
66-piece-Box-front
66-piece-Box-back
166-piece-Box-front
166-piece-Box-back
333-piece-Box-front
333-piece-box-back

BEACH was hired to design toy packaging for an intriguing new construction system called Lux, designed by Mike Acerra.

We’ve had a long-standing polyhedral fascination. So designing toy packaging for these products was, for us, a perfect fit!

HandsJoiningLuxBlox

With Acerra’s patent pending system construction system, you can build (limitless) variety of exotic polyhedral shapes. Which is pretty remarkable, considering that the pieces are essentially square.

It achieves this versatility because its elements are connected via specially designed hermaphroditic snapping hinges that allow for a limited degree of angular freedom (or choice) per connection.

And because the connections are hinges, kinetic movement is another fun feature, built into the product.

read more ▶

66-piece-Box-corner-detailLux’s initial product launch will be for three kits: a 66-piece introductory set, a larger 166-piece set and a deluxe 133-piece set.

The boxes are modular, in the sense that each is sized to pack efficiently into an 18 x 18 inch case pack.

Each box includes an actual-size diagram in the corner, showing blox in each of the 3 included colors, all connected together and feature a variety of bright “hero shot” product photos by Kent Kriegshauser.

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