BEACH was hired to design toy packaging for an intriguing new construction system called Lux, designed by Mike Acerra.
We’ve had a long-standing polyhedral fascination. So designing toy packaging for these products was, for us, a perfect fit!
With Acerra’s patent pending system construction system, you can build (limitless) variety of exotic polyhedral shapes. Which is pretty remarkable, considering that the pieces are essentially square.
It achieves this versatility because its elements are connected via specially designed hermaphroditic snapping hinges that allow for a limited degree of angular freedom (or choice) per connection.
And because the connections are hinges, kinetic movement is another fun feature, built into the product.