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Footwear structural packaging (Soffe®)
New Balance
Vital Apparel (now part of New Balance) hired us to explore structural packaging option for their footwear line. Basing our structure on new elements in their new branding, we devised a number of functional and distinctive card structures for packaging socks and flip-flops.
We then created simulated store display images, incorporating the proposed packaging, that they could show their buyers.